Indian Coffee Firm to Change Name after Starbucks Sues themTop Stories

October 01, 2018 04:07
Indian Coffee Firm to Change Name after Starbucks Sues them

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An Indian coffee chain 'SardarBuksh' on Friday agreed to change its name after it was sued by the United States-based coffee chain 'Starbucks', the Indian firm said.

The Indian firm has 25 outlets across New Delhi.

"Our name rhymed with Starbucks which is why the court has ruled (on Thursday) in their favor," Sanmeet Singh Kalra, co-founder of SardarBuksh, told AFP. The company will be renamed Sardarji-Bakhsh within two months.

However, SardarBuksh will not change its logo, which is as well alike to Starbucks. Starbucks had started legal proceedings against the Indian firm at the Delhi High Court in July.

The U.S. chain, which has arrived in India in partnership with the Tata group, opened its initial outlet in Mumbai in October 2012. It at present has 125 outlets in the country. Worldwide, the firm runs 28,000 outlets in 70 countries.

It is not the first case, in which a local firm is being sued by a global giant for the reason that of a similar brand name case. Earlier in 2015, Ludhiana-based "Mr. Singh Burger King" was taken to the court by the U.S. based Burger King for having an alike sounding name. Indian firm had to transform its name to "Mr. Singh Food King."

By Sowmya Sangam

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